Creating a unique ad text is a key part of successful search engine optimization. Google values original, helpful, and relevant content — and it’s these ads that are most likely to rank high in search results. In this article, we’ll explore how to write ad copy that captures attention and is efficiently indexed by Google.
1. Text uniqueness is the foundation of success
Google has a strict policy on duplicate content. If your ad is copied or too similar to others, it may be ignored or ranked lower.
What to do:
- Write the ad from scratch.
- Avoid generic phrases like “best price” or “high quality” without specifics.
- Use your own voice and terminology related to your business.
2. Keywords: natural integration
Keywords are the terms users type into search engines. Using them properly helps Google understand your topic and improves relevance.
Tips:
- Place primary keywords in the headline and opening paragraph.
- Keep keyword density at 2–3% of the text.
- Use synonyms and LSI (Latent Semantic Indexing) terms.
3. Text structure and formatting
Clear structure benefits both readers and search bots.
Best practices:
- Use headings (H1, H2, H3).
- Break text into short paragraphs (3–4 lines).
- Use bullet points for lists.
- Highlight important phrases in bold.
4. Call-to-action (CTA)
A good ad ends with a clear CTA that motivates action.
Examples:
- “Call now and get a discount!”
- “Submit your request — we’ll call back within 15 minutes!”
- “Hurry, offer ends this week!”
Google considers user behavior: if an ad gets clicks and engagement, it will be ranked higher.
5. Local SEO optimization
If your service is regional, include local information.
Include in your text:
- City or district name.
- Local features (e.g., “delivery in Vilnius”).
- Local contact details.
6. Unique selling points (USPs)
Highlight what makes your ad stand out.
Examples:
- “Free 2-hour delivery”
- “30-day money-back guarantee”
- “In-house production – low prices”
7. Grammar and spelling check
Mistakes lower user trust and hurt SEO. Well-written ads are better indexed.
8. Add schema markup (for website placement)
If the ad is placed on a website, use schema.org markup to help Google understand the content better.
Conclusion
To create a unique ad text that ranks well on Google, combine originality, relevance, good structure, and language accuracy. This approach boosts visibility and brings more engaged customers.
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